Recovapro: Lite Launch
Brief: Create an energetic launch film to promote the release of the new Recovapro Lite
The small and portable design of the new Recovapro makes it your on-demand 24/7 therapist. We wanted to break the misconception that muscle therapy is only for athletes and show the Lite being used in a variety of scenarios. The entire video campaign was handled in house by myself from concept through production and delivery. The outputs consist of 1x 90sec commercial, 4x 15sec breakdowns with accompanying vertical video for stories.