Recovapro: Mike Rowlands
Brief: Create engaging, story-focused short-form content to promote Recovapro.
An inside look at RecovaPro athlete and Team GB skier Mike Rowlands, his training regime and the importance of recovery. Shot in Laax, Switzerland, this short form branded content project was created for RecovaPro’s ‘Athlete Stories’ campaign. The project output includes a 60sec ad, 2x 15sec Instagram stories and accompanying stills and animated GIFS for RecovaPro’s social channels.