Recovapro: Lite Launch
Client: RecovaPro
Brief: Create an energetic launch film to promote the release of the new Recovapro Lite
Designed to go wherever life takes you, the RecovaPro Lite is your on-demand, pocket-sized recovery tool — and this launch campaign set out to show that muscle therapy isn’t just for athletes.
Shot across a range of everyday scenarios — from post-commute tension to winding down after a workout — the film highlights how recovery fits seamlessly into modern life. The campaign deliverables included a 90-second hero commercial, four 15-second breakdowns, and vertical story edits, crafted for RecovaPro’s social platforms to introduce the Lite with energy, versatility, and broad appeal.
