Recovapro: Mike Rowlands
Client: RecovaPro
Brief: Create engaging, story-focused short-form content to promote Recovapro.
Set against the alpine backdrop of Laax, Switzerland, this short-form campaign follows British professional skier and Team GB athlete Mike Rowlands as he pushes the limits of performance — and shows why recovery is just as critical as training.
Created for RecovaPro’s ongoing “Athlete Stories” series, the film offers a high-energy, intimate glimpse into Mike’s routine, highlighting how RecovaPro supports his recovery between intense sessions on the mountain. The project deliverables included a 60-second hero spot, short-form social edits, animated GIFs, and stills — all crafted to bring out the grit, discipline, and human side of elite performance.
